This famous game is the most watched sporting event in the world and determines who will be the champion of the National Football League in the USA every year.
The annual Super Bowl is not only the most watched sporting event in the world, but it is the most-watched Super Bowl Halftime performance through broadcast and digital channels. It reaches more than 150 million people, garnering more than 80 million views and totaling 260 million minutes watched.
‘Super Bowl Sunday’ is the day Super bowl is played, and is the second-largest day for U.S. food consumption, after Thanksgiving Day. Companies develop their most expensive advertisements for this broadcast as millions view the commercials and halftime acts of artists performances, which has become a significant aspect of the event.